Your Own Business: From Concept to Success
A guide to the practical and human challenges of starting a business, which aims to cover all the angles people need to think about before they start, and point them in the right direction for specialist advice. It explains the criteria for assessing the idea, the reader's own personal qualities, how to prepare a realistic business plan, raise the money and the legal implications. Case studies and anecdotes are included in this jargon-free book.
Sheldon Press
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